Super “Green” Bowl
Ann Arbor, MI – Where you part of 57% of people who were more interested in watching each 30 second, $3.1 million dollar commercials instead of the actual Super Bowl game? If so, you are one step closer to joining the “green” crowd.
As the “green” movement continues to expand into our 2010 culture and way of life, we know these ideas and thoughts are truly impacting our population when a “green” Super Bowl commercial is aired. Audi’s “Green Police” ), ranked as the sixth most popular Super Bowl commercial this year, showed green police officers writing tickets and eco-violations to individuals using plastic bags, not recycling batteries, using the wrong light bulbs, not composting orange rinds and having hot tub water temperatures set too high. As I laughed and voted this the best Super Bowl commercial of the year, I couldn’t help but think that it wouldn’t take Resource Recycling Systems $3.1 million to create a commercial showing how we help individuals and communities avoid these green police tickets and violations in a commerical.
As I thought more, our commercial would involve our group of program designers, economists, educators and engineers (all donned in capes with 3 chasing arrows) flying in to save the day. In our recycled cloth bags, we would pull out our laptops, calculators, spreadsheets, clipboards and expertise ready to calculate the best strategy/avenue for each community to take. In the end, our commercial would pane across a well designed household hazardous waste collection system accepting batteries for recycling, a carbon management plan detailing cost and energy savings for CFL and LED lighting, and a state-of-the-art compost facility where all food, yard and biosolid wastes could be composted (including orange rinds). As we finish a job well done, a program report highlighting a detailed program budget, cost savings and overall environmental impact/benefit statement would be sent to the green police just as they start to write a ticket. The police officer would look up from his handheld unit, smile and give you a thumbs up as he moves on to the next infraction. The final frame of the commercial states “Resource Recycling Systems – Building Sustainable Systems for a Waste-Free Future”.
Now, that our commercial is designed for the 2011 Super Bowl, let the fundraising begin!
Tags: Green Police, Super Bowl