As the “green” movement continues to expand into our 2010 culture and way of life, we know these ideas and thoughts are truly impacting our population when a “green” Super Bowl commercial is aired.  Audi’s “Green Police” ), ranked as the sixth most popular Super Bowl commercial this year, showed green police officers writing tickets and eco-violations to individuals using plastic bags, not recycling batteries, using the wrong light bulbs, not composting orange rinds and having hot tub water temperatures set too high.  As I laughed and voted this the best Super Bowl commercial of the year, I couldn’t help but think that it wouldn’t take Resource Recycling Systems  $3.1 million to create a commercial showing how we help individuals and communities avoid these green police tickets and violations in a commerical. 

As I thought more, our commercial would involve our group of program designers, economists, educators and engineers (all donned in capes with 3 chasing arrows) flying in to save the day.  In our recycled cloth bags, we would pull out our laptops, calculators, spreadsheets, clipboards and expertise ready to calculate the best strategy/avenue for each community to take.  In the end, our commercial would pane across a well designed household hazardous waste collection system accepting batteries for recycling, a carbon management plan detailing cost and energy savings for CFL and LED lighting, and a state-of-the-art compost facility where all food, yard and biosolid wastes could be composted (including orange rinds).  As we finish a job well done, a program report highlighting a detailed program budget, cost savings and overall environmental impact/benefit statement would be sent to the green police just as they start to write a ticket.  The police officer would look up from his handheld unit, smile and give you a thumbs up as he moves on to the next infraction.  The final frame of the commercial states “Resource Recycling Systems – Building Sustainable Systems for a Waste-Free Future”.    

 Now, that our commercial is designed for the 2011 Super Bowl, let the fundraising begin!