FREE WEBINAR - Why Consumers Say They Recycle, But Often Don't
Most consumers want to make environmentally responsible choices
Join the WEBINAR Wednesday, June 3 at 12 Pm ET
Surveys consistently show strong support for recycling and sustainable packaging, yet actual recycling behavior often falls short of those intentions.
On June 3, Melissa Radiwon (MRad), Senior Communications Strategist at RRS, will present as part of the SHAPE Engine Seminar Series, exploring the factors behind this intention-behavior gap and what organizations can do to help close it.
Webinar Details
Wednesday, June 3 • 12 PM ET
The presentation will examine common barriers, including confusing package labeling, limited access to recycling infrastructure, inconsistent education and outreach, and growing skepticism fueled by greenwashing concerns.
Melissa will also discuss opportunities for improvement through clearer communication, stronger collaboration across the value chain, infrastructure investments, and supportive policy frameworks.
As communities, brands, policymakers, and recyclers work toward a more circular economy, understanding human behavior is just as important as advancing technology and infrastructure.
We look forward to contributing to this important conversation with the SHAPE Engine network and other leaders working to reduce packaging waste and improve recycling outcomes.
Melissa Radiwon (MRad), Senior Communications Strategist at RRS
